Understanding your market
We begin by understanding the business, product, customer, market and any useful information from previous sales or marketing activity.
OUR APPROACH
We don't scale assumptions. We scale evidence.
We learn about your business, customers, market, previous activity and what you're trying to achieve.
Different businesses require different routes to customers.
More channels do not automatically mean better results.
We choose channels based on the business, customer, market and evidence available.
01
How we work
01
Understand
We learn about your business, customers, market, previous activity and what you're trying to achieve.
02
Plan
We decide who we need to reach, how we are likely to reach them and what needs to happen to move them towards a purchase.
03
Build
We prepare the people, systems, content, processes and channels required to execute the plan.
04
Execute
We take the work into the market and begin generating real customer response.
05
Learn
We look at what customers actually do — not just what we expected them to do.
06
Improve
We strengthen what shows better evidence, change what isn't working and progressively invest more behind stronger opportunities.
We don't scale assumptions. We scale evidence.
02
What every engagement includes
A clear plan
We determine where the strongest opportunities appear to be and how we intend to reach the market.
Execution
SÓKÈ does not stop at giving you recommendations. We help do the work.
Clear ownership
Your engagement has people responsible for coordinating and moving the work forward.
Measurement
We pay attention to what the market actually tells us.
Continuous improvement
What we do can change as better information becomes available.
03
How we can reach your market
Different businesses require different routes to customers.
Direct Sales
Finding and speaking directly with potential customers.
Social & Organic
Using content and organic distribution to build attention, trust and demand.
Paid Media
Using paid advertising to reach and convert relevant audiences.
CRM & Lifecycle
Following up, nurturing and communicating with prospects and existing customers over time.
Partnerships & Affiliate
Working with other businesses, communities or individuals who can help us reach the right customers.
Community & Events
Using webinars, events, workshops and communities to create demand and relationships.
Experiential & Physical Activation
Using physical and in-person activity to reach customers where offline execution makes sense.
More channels do not automatically mean better results.
We choose channels based on the business, customer, market and evidence available.
04
Engagement duration
Core SÓKÈ go-to-market engagements generally run for a minimum of six months.
That gives us enough time to understand the business, execute, observe real customer behaviour, make changes and strengthen what begins to work.
Six months does not mean spending months waiting for results.
Work begins immediately.
It means we give the market enough time to teach us before making major scaling decisions.
SÓKÈ / AFRICABook a Discovery Call
You don't have to know which engagement you need.
Tell us what you're trying to accomplish.
We'll start there.