If you're preparing to launch
You have a business, product or service that is ready — or close to ready — for the market, and you need a deliberate way to reach your first or next customers.
You bring the business. We help build the route to your customers.
SÓKÈ works with businesses to understand their market, decide how best to reach customers, and execute the sales and marketing activity required to move the business forward.
Whether you're launching something new or already operating, the goal is the same:
build a more effective route between what you sell and the people who should buy it.
01
Where is your business right now?
If you're already operating
You already have customers or revenue, but you want to generate more demand, improve sales or build a more reliable growth system.
02
Choose the level of support your business needs.
You do not need to choose an engagement before speaking with us.
These options simply show the different levels of operating capacity SÓKÈ can bring to your business.
GTM 200Explore the Focused Engagement
Focused Engagement
For businesses that need focused execution around a small number of priority ways to reach customers.
₦200kmonthly operating fee
Up to 2 channels1 market
₦200k initial setup
Operating fee + performance commission
GTM 500Explore the Multi-Channel Engagement
Multi-Channel Engagement
For businesses that need several sales and marketing activities working together as one coordinated system.
₦500kmonthly operating fee
Up to 3 channels1 market
₦500k initial setup
Operating fee + performance commission
GTM 1MExplore the Expanded Engagement
Expanded Engagement
For businesses with broader growth requirements, greater execution needs or more than one market to manage.
₦1mmonthly operating fee
Up to 5 channelsUp to 2 markets / locations
₦1m initial setup
Operating fee + performance commission
Custom Engagement
For businesses whose requirements are larger, more specialised or more complex than our standard engagements.
We design the scope after understanding the business and what needs to be executed.
There is no fixed public price.
Discuss a Custom Engagement03
Comparison
| Engagement | FocusedGTM 200 | Multi-ChannelGTM 500 | ExpandedGTM 1M |
|---|---|---|---|
| Monthly operating fee | ₦200k | ₦500k | ₦1m |
| Initial setup | ₦200k | ₦500k | ₦1m |
| Selected channels | Up to 2 | Up to 3 | Up to 5 |
| Markets / locations | 1 | 1 | Up to 2 |
| Strategy | Included | Included | Included |
| Execution | Included | Included | Included |
| Project leadership | Included | Included | Included |
| Measurement & improvement | Included | Included | Included |
| Performance commission | Applies | Applies | Applies |
Focused Engagement
GTM 200- Monthly operating fee
- ₦200k
- Initial setup
- ₦200k
- Selected channels
- Up to 2
- Markets / locations
- 1
- Strategy
- Included
- Execution
- Included
- Project leadership
- Included
- Measurement & improvement
- Included
- Performance commission
- Applies
Multi-Channel Engagement
GTM 500- Monthly operating fee
- ₦500k
- Initial setup
- ₦500k
- Selected channels
- Up to 3
- Markets / locations
- 1
- Strategy
- Included
- Execution
- Included
- Project leadership
- Included
- Measurement & improvement
- Included
- Performance commission
- Applies
Expanded Engagement
GTM 1M- Monthly operating fee
- ₦1m
- Initial setup
- ₦1m
- Selected channels
- Up to 5
- Markets / locations
- Up to 2
- Strategy
- Included
- Execution
- Included
- Project leadership
- Included
- Measurement & improvement
- Included
- Performance commission
- Applies
Not sure which level you need?
You don't have to figure that out yourself.
04
How our pricing works
The operating fee pays for the work. Our performance commission rewards the results.
OPERATING FEE
Funds the people and operating capacity
PERFORMANCE COMMISSION
Rewards commercial results
APPROVED EXECUTION SPEND
Funds external costs required by the strategy
Your monthly operating fee is designed to cover the people, coordination, systems and operating capacity required to run your engagement.
It allows SÓKÈ to put the right team around the work and keep the agreed activities running consistently.
SÓKÈ's commercial return comes from performance.
In addition to the operating fee, SÓKÈ earns an agreed commission from qualifying commercial results attributable to the engagement.
Before work begins, your proposal will clearly define the commission rate, what qualifies for commission and how results will be measured.
What is separate from the operating fee?
Budgets required to take the strategy into the market are funded separately where applicable.
This may include advertising spend, paid platforms, physical activations, third-party production, events and other approved external costs.
We agree these costs with you before they are committed.
Want to understand how SÓKÈ approaches the market?
We don't scale assumptions. We scale evidence.
SÓKÈ / AFRICABook a Discovery Call
You don't have to know which engagement you need.
Tell us what you're trying to accomplish.
We'll start there.