Focus your resources on the few things most likely to move the business forward.
The Focused Engagement gives your business a SÓKÈ-led go-to-market programme built around up to two selected channels in one market.
It is designed for situations where concentration matters more than trying to do everything at once.
₦200,000monthly operating fee
₦200,000initial setup
+ agreed performance commission
Who this is for
This engagement can work for a business preparing to launch or an operating business trying to strengthen customer acquisition without spreading its resources across too many activities.
It is particularly useful where one or two strong routes to customers can create meaningful progress.
What we do
- We understand the business and market.
- We determine the priority customer.
- We select up to two appropriate channels.
- We develop the go-to-market plan.
- We prepare what is required for execution.
- We coordinate and execute the agreed activity.
- We monitor customer response.
- We improve the approach as evidence develops.
What you receive
- A defined go-to-market direction
- Execution across up to two selected channels
- Project coordination
- Relevant specialist execution within the agreed scope
- Regular reporting and commercial review
- Continuous learning and optimisation
Commercial model
- Monthly operating fee
- ₦200,000
The monthly operating fee covers the team and operating capacity required to run the agreed work.
- Initial setup
- ₦200,000
The initial setup covers initial analysis, strategy, planning, and preparation.
- Performance commission
- Agreed before work begins.
- External execution spend
- Separate where required.
How our pricing works
The operating fee pays for the work. Our performance commission rewards the results.
OPERATING FEE
Funds the people and operating capacity
PERFORMANCE COMMISSION
Rewards commercial results
APPROVED EXECUTION SPEND
Funds external costs required by the strategy
Your monthly operating fee is designed to cover the people, coordination, systems and operating capacity required to run your engagement.
It allows SÓKÈ to put the right team around the work and keep the agreed activities running consistently.
SÓKÈ's commercial return comes from performance.
In addition to the operating fee, SÓKÈ earns an agreed commission from qualifying commercial results attributable to the engagement.
Before work begins, your proposal will clearly define the commission rate, what qualifies for commission and how results will be measured.
What is separate from the operating fee?
Budgets required to take the strategy into the market are funded separately where applicable.
This may include advertising spend, paid platforms, physical activations, third-party production, events and other approved external costs.
We agree these costs with you before they are committed.
Need broader execution?
If your business needs more than two channels working together, explore the Multi-Channel Engagement.