When one channel isn't enough, make the channels work together.
The Multi-Channel Engagement gives your business a coordinated go-to-market programme across up to three selected channels in one market.
It is built for businesses that need different customer-acquisition activities to support one another rather than operate separately.
₦500,000monthly operating fee
₦500,000initial setup
+ agreed performance commission
Who this is for
This engagement can support launches requiring broader execution or operating businesses ready to build a stronger acquisition system.
It becomes particularly useful when your customer journey involves more than one interaction before purchase.
For example, a customer may first discover you through content, respond to an advert, speak to your sales team and require follow-up before buying.
Those activities should work together.
What we do
- Understand the business and existing evidence.
- Identify the priority customer and buying journey.
- Select up to three appropriate channels.
- Build a coordinated strategy across those channels.
- Set up required operating systems.
- Execute and coordinate activity.
- Follow what happens from attention through to sales.
- Improve the system as the market responds.
What you receive
- A coordinated go-to-market strategy
- Execution across up to three selected channels
- Project leadership
- Cross-channel coordination
- Relevant specialist execution
- Sales and marketing alignment
- Performance reporting
- Ongoing optimisation
Commercial model
- Monthly operating fee
- ₦500,000
- Initial setup
- ₦500,000
- Performance commission
- Agreed before commencement
- External execution spend
- Separate where required.
The operating fee funds the people and operating capacity required to execute the programme.
SÓKÈ's commercial return comes from the agreed performance commission.
How our pricing works
The operating fee pays for the work. Our performance commission rewards the results.
OPERATING FEE
Funds the people and operating capacity
PERFORMANCE COMMISSION
Rewards commercial results
APPROVED EXECUTION SPEND
Funds external costs required by the strategy
Your monthly operating fee is designed to cover the people, coordination, systems and operating capacity required to run your engagement.
It allows SÓKÈ to put the right team around the work and keep the agreed activities running consistently.
SÓKÈ's commercial return comes from performance.
In addition to the operating fee, SÓKÈ earns an agreed commission from qualifying commercial results attributable to the engagement.
Before work begins, your proposal will clearly define the commission rate, what qualifies for commission and how results will be measured.
What is separate from the operating fee?
Budgets required to take the strategy into the market are funded separately where applicable.
This may include advertising spend, paid platforms, physical activations, third-party production, events and other approved external costs.
We agree these costs with you before they are committed.